Perhaps the most important thing that people generally look for when they are shopping on the second hand market for a really nice car is fairness. At the end of the day, people are perfectly prepared to pay a good price for a car that they are sure will offer them the quality they are looking for. Everyone enjoys getting a good deal but people are generally more than happy if they just get a fair price.
A fair price is not something you can always expect from dealers who are just out to make a quick buck. It is not something you can always expect from private sellers who do not offer anything above and beyond the chance to take their car off their hands. Dedicated used Ford car dealers, however, hold fairness as a chief priority.
This is why they generally go the extra mile. They will offer you a warranty because they want you to have confidence that fairness is part of the deal. They will also take you through your options so that you are getting the right car for your needs at a price that you can afford to pay.